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Explore 15+ male Sanrio characters where cuteness meets cool
Sanrio's world is best known for pastel sweetness, but there's an entire cast of male Sanrio characters who bring balance to the kawaii universe. These characters have personalities that range from cheeky to charming, from adventurous to awkward, and collectors can’t get enough of them. Whether you're a lifelong Sanrio fan or new to Japanese pop culture, this guide is your ultimate introduction to the most notable male Sanrio characters, all of whom you can find as figures or plushies at Japan Figure.
1. Why are the male Sanrio characters gaining public interest?
The growing interest in male Sanrio characters reflects a shift in kawaii culture and consumer habits. Traditionally, Sanrio’s female characters like Hello Kitty or My Melody led the pack, but recent character popularity polls show that fans are gravitating toward male mascots for their personality diversity and quirky charm. These characters often represent more relatable or humorous sides of everyday life, bringing balance to the cute-and-sweet landscape.
Many male Sanrio characters have also received more marketing attention in recent years. Their backstories are now deeper, with appearances in games, animations, and even collaborations with popular brands. This has led to a surge of merchandise and collectibles featuring male mascots, making them irresistible to global fans and collectors alike.
Why fans love male Sanrio characters:
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Often more adventurous or mischievous than their female counterparts
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Offer aesthetic contrast in collections with more bold or comical styles
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Represent a broader range of personalities, from quiet and wise to loud and silly
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Featured in popular merchandise like plushies, keychains, and vinyl figures
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Increasing visibility in global Sanrio rankings and media appearances
2. Top 15+ most notable male Sanrio characters every fan should know: Names and pictures
Let’s meet the charming boys of Sanrio who prove that cuteness isn’t limited to bows and pink! These male Sanrio characters have their own stories, vibes, and aesthetics, and are must-haves for collectors worldwide.
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Pochacco
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Cinnamoroll
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Badtz-Maru
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Hangyodon
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Dear Daniel
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Keroppi
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Chococat
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Tuxedo Sam
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Coro-Chan
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Tippy
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Landry
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Pandapple
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Deery Lou
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Masyumaro
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Chi Chai Monchan
2.1. Pochacco
Pochacco is a white dog with floppy ears who lives in Uguisu Alley and dreams of being a soccer star. He’s often seen in sporty outfits, riding a scooter or running along the fields. Introduced in 1989, Pochacco has maintained a strong following thanks to his playful and adventurous spirit. Despite being a puppy, he's always up for a challenge and has a huge heart to match his energy.
Collectors love Pochacco for his versatility, he fits into both athletic-themed and kawaii collections. His products range from plush dolls and keychains to limited edition figurines. He's consistently ranked in Sanrio’s character popularity polls, which shows just how much love this bouncing beagle receives worldwide.
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Year debuted: 1989
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Birthday: February 29
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Personality: Curious, sporty, friendly
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Notable traits: Often wears athletic outfits, loves banana ice cream
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Merch appeal: Popular in plushies, athletic-themed merch, and nostalgic figure sets
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Popular item: Sanrio Plush Toy L Pochacco Plush
2.2. Cinnamoroll
Cinnamoroll is one of Sanrio’s most iconic characters and a top contender in annual character rankings. Officially introduced in 2002, Cinnamoroll is a white puppy with long ears that allow him to fly, big blue eyes, and a curly tail that resembles a cinnamon roll. While his soft and fluffy appearance might lead some to believe he’s female, Sanrio has confirmed that Cinnamoroll is indeed a boy. He was discovered by Café Cinnamon’s owner floating in the sky, and now he spends his days bringing smiles and treats to everyone. These days, he and Chiffon has made up one of the most lovable Sanrio character couples.
Cinnamoroll has universal appeal thanks to his sweet, gentle personality and whimsical design. He’s especially popular with international fans and has been featured in a variety of animation male Sanrio characters content, including manga and mini animated clips. From plush toys and stationery to limited-edition figures, Cinnamoroll merch is constantly in demand.
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Year debuted: 2002
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Birthday: March 6
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Personality: Shy, kind, dreamy
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Notable traits: Long ears that let him fly, cinnamon roll-shaped tail
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Merch appeal: Highly popular in plushies, dreamy pastel-themed figures, café-themed merch
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Popular item: Cinnamoroll Cable Catch Holder
2.3. Badtz-Maru
Badtz-Maru is not your typical cutesy Sanrio character, in fact, his appeal lies in his sarcastic, rebellious, and slightly smug attitude. Born in 1993, Badtz-Maru lives in Gorgeoustown with his mother and pinball-loving father. His goal? To become rich and famous, whether by fair means or not. This cheeky little penguin with spiky black feathers and a signature “whatever” expression has become a cult favorite, especially among fans who prefer humor and sass over sweetness.
From notebooks to keychains and collectible figures, Badtz-Maru’s merchandise thrives on irony and bold aesthetics. His character also appears in various animation shorts and Sanrio events where he often plays the "cool loner" or comedic relief. Badtz-Maru is the perfect pick for collectors who like their kawaii with a twist of punk.
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First appearance: 1993
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Birthday: April 1
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Species: Penguin
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Personality: Mischievous, sarcastic, ambitious
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Notable trait: His signature eye-roll and smug face
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Merch appeal: Popular in stationery, apparel, plush, and edgy figure designs
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Popular Item: Sanrio Bad Badtz-Maru Plush Toy
2.4. Hangyodon
Debuting in 1985, Hangyodon is a fish-like creature from China who dreams of being a hero. Though he’s a bit clumsy and awkward, he always tries his best to help others. His best friend is a pink octopus named Sayuri, and the two are often seen together in both Sanrio storybooks and plush collections. Hangyodon’s story is one of resilience and comedy, which makes him incredibly endearing to fans of all ages.
This lesser-known yet highly relatable character is having a quiet comeback thanks to nostalgia-fueled collectibles and re-releases of classic merchandise. His facial expressions and goofy smile make him a favorite for plush lovers and vinyl figure collectors alike.
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First appearance: 1985
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Birthday: March 14
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Species: Fish-like creature
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Personality: Hopeful, emotional, slightly awkward
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Notable trait: Tries to be a hero but often fails hilariously
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Merch appeal: Plush toys, retro-style keychains, and rare vintage figures
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Popular item: Sanrio Hangyodon Mascot Holder Japan
2.5. Dear Daniel
Dear Daniel made his debut in 1999 and was introduced as Hello Kitty’s childhood sweetheart. He’s portrayed as a gentle, soft-spoken boy who loves photography and dancing. Born in London and raised in Africa, Daniel has a cultured background and worldly flair. His stylish outfits and composed demeanor make him a hit with fans who love romantic storylines and classic Sanrio lore.
While Dear Daniel often appears in couple-themed items with Hello Kitty, he also has a standalone presence in figure lines and plush sets. His popularity tends to surge around Valentine’s Day and anniversary-themed merch drops.
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First appearance: 1999
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Birthday: May 3
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Species: Human-like white cat
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Personality: Kind, artistic, fashionable
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Notable trait: Romantic partner of Hello Kitty
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Merch appeal: Paired Hello Kitty x Daniel figures, plush sets, seasonal exclusives
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Popular item: Dear Daniel Plush Toy
2.6. Keroppi
Keroppi, a green frog from Donut Pond, was introduced in 1988 and quickly became one of Sanrio’s most iconic characters. He’s cheerful, athletic, and enjoys swimming and singing with his friends. Keroppi’s playful nature makes him particularly popular with kids and nostalgic collectors alike. His design is simple yet striking, with large round eyes and a red-and-white striped shirt.
Keroppi remains a consistent presence in Sanrio’s animated features, school supplies, home decor, and of course, adorable figures. His dynamic poses and vibrant green color stand out in any display collection.
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First appearance: 1988
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Birthday: July 10
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Species: Frog
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Personality: Energetic, friendly, competitive
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Notable trait: Lives near a magical pond with his large frog family
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Merch appeal: Figures, keychains, school accessories, plushes
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Popular item: Keroppi Keroppi Washable Plush Toys
2.7. Chococat
Chococat first appeared in 1996 and was designed to be the tech-savvy, modern counterpart to Hello Kitty. His name comes from his chocolate-colored nose, and his signature feature is his set of sensitive whiskers, which help him gather information, making him Sanrio’s unofficial detective. Though he’s soft-spoken, Chococat is highly intelligent and often seen inventing things or learning about the world around him. He appeals especially to fans who like brainy, slightly mysterious characters.
Chococat’s monochrome palette and minimalist aesthetic have helped him become a staple in figure collections and lifestyle items like tech accessories, bags, and stationery. His stylish, slightly retro design fits well into both kawaii and sleek modern themes.
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Year debuted: 1996
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Birthday: May 10
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Personality: Curious, intelligent, quiet
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Notable traits: Sensitive whiskers that act like antennae; black fur and blue collar
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Merch appeal: Ideal for fans of simple, chic designs; popular in tech and stationery lines
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Popular item: Sanrio Chococat Mini Mascot Holder Plush
2.8. Tuxedo Sam
Debuting in 1979, Tuxedo Sam is a portly, clumsy penguin who studied in England and has a refined personality despite often tripping over his own feet. He owns a collection of 365 bowties, one for each day of the year, and prides himself on being well-dressed and mannered. Tuxedo Sam brings light-hearted gentlemanly energy into the Sanrio world and is often seen participating in tea parties or dancing with friends.
Collectors love Tuxedo Sam for his retro design, soft colors, and timeless appeal. His plush versions are particularly popular, along with pastel figures and limited-edition accessories that evoke classic European fashion.
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Year debuted: 1979
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Birthday: May 12
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Personality: Polite, clumsy, charming
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Notable traits: Always wears a bowtie; studied abroad; speaks a bit of English
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Merch appeal: Vintage appeal; great in pastel figure sets and nostalgic collections
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Popular item: Sanrio Tuxedo Sam Mascot Holder Mermaid Version
2.9. Coro-Chan
Coro-Chan made his first appearance in the 1970s and was one of the earliest Sanrio characters. Designed as a lovable brown bear who enjoys honey and forest adventures, Coro-Chan represents the warm, comforting side of Sanrio’s male lineup. Though he’s not as heavily merchandised today, his legacy lives on in vintage collections and reissued retro products.
Collectors with a love for Sanrio history or plush toys tend to gravitate toward Coro-Chan. His limited appearances make him a hidden gem among longtime fans of the brand.
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Year debuted: 1973
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Birthday: Unknown
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Personality: Kind-hearted, nature-loving, soft-spoken
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Notable traits: Brown bear; loves honey; gentle and nostalgic design
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Merch appeal: Retro appeal; great for plush and vintage-themed figure collectors
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Popular item: Retro-style Coro-Chan plush
2.10. Tippy
Tippy is a supporting character in Hello Kitty’s universe and often appears as her classmate or friend. He’s a big, fluffy brown bear who enjoys sweets and reading books. Tippy’s reserved and intellectual side makes him a comforting presence in the Sanrio ecosystem, where he’s known for being calm, respectful, and reliable.
Tippy is often featured in Sanrio school-themed items, diaries, and gentle-toned merchandise. Though he’s not a solo lead, his soft aesthetic and warm character have earned him a quiet fanbase.
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Year debuted: Late 1990s (exact year unclear)
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Birthday: Unknown
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Personality: Bookish, well-mannered, gentle
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Notable traits: Wears a bowtie; enjoys sweets; often paired with Hello Kitty in storybooks
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Merch appeal: Great for pastel decor; appears in themed sets and plushes
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Popular item: Tippy plush or themed set
2.11. Landry
Introduced in the early 2000s, Landry is a yellow raccoon who enjoys doing laundry and watching soap bubbles float through the air. He lives in a small house in the forest and has a peaceful, domestic charm that makes him stand out from flashier characters. While he’s not loud or adventurous, Landry’s charm lies in his pure-hearted, gentle lifestyle.
Though not as commercially promoted as icons like Hello Kitty or Pochacco, Landry has a loyal following thanks to his soft palette and peaceful persona. His plushies and home-themed items are adored by fans looking for something tranquil and sweet.
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Year debuted: 2001
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Birthday: April 21
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Personality: Mild, tidy, nurturing
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Notable traits: Loves doing laundry; raccoon with a bucket and towel
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Merch appeal: Cozy, domestic-themed decor and plushes
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Popular item: Landry home goods and plushes – Japan Figure
2.12. Pandapple
Pandapple is a panda who wears a red apple cap and lives on the island of Panda Apple Island. He loves skateboarding, listening to music, and eating apple pie. Created in 2002, Pandapple represents a more modern, active Sanrio boy, great for fans who enjoy characters with energetic and youthful traits.
Pandapple’s bright red, black, and white color scheme makes him a striking figure for display. His sporty appeal also lands him in school goods, apparel, and collectible vinyl toys.
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Year debuted: 2002
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Birthday: June 2
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Personality: Cheerful, active, playful
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Notable traits: Panda with apple hat; loves extreme sports and sweets
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Merch appeal: Colorful and bold, great for figure sets and stationery
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Popular item: Pandapple plush or figure
2.13. Deery Lou
Deery Lou was introduced in the early 2000s and lives in Rainbow Forest with his friends. This brown Sanrio characters loves sunshine, rainbows, and making others happy. With his bright pink nose, soft yellow fur, and sparkly eyes, Deery Lou is a symbol of positivity and pure-heartedness. While not as widely known as other Sanrio characters, he remains a beloved part of the brand’s nature-themed releases.
Collectors are drawn to Deery Lou for his peaceful forest imagery and uplifting energy. He’s often included in sets meant for children, but figure fans and adults appreciate his subtle, pastel aesthetics.
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Year debuted: 2002
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Birthday: January 8
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Personality: Cheerful, sunny, innocent
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Notable traits: Baby deer with sparkly eyes; loves nature and rainbows
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Merch appeal: Forest-themed plush, soft colors, and relaxing energy
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Popular item: Deery Lou plush figure
2.14. Masyumaro
Masyumaro (often stylized as Mashumarō) is a marshmallow-like white cat who prefers quiet surroundings and enjoys being pampered. He’s known for his refined tastes, calm personality, and luxurious lifestyle. Though he doesn’t appear as frequently in Sanrio’s mainline content, Masyumaro has been a beloved character for fans who appreciate a more subdued, elegant design.
With his marshmallow fluff aesthetic and gentle poses, Masyumaro works beautifully in soft plush lines and clean desk accessories. He’s especially appreciated by collectors who want a low-key but lovable character.
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Year debuted: 2000
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Birthday: Unconfirmed
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Personality: Refined, quiet, elegant
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Notable traits: Pure white body; resembles a marshmallow; pampered lifestyle
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Merch appeal: Minimalist kawaii; appealing in soft plush and calming decor
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Popular item: Masyumaro plush and desk goods
2.15. Chi Chai Monchan
Chi Chai Monchan is a little monkey who lives on Monchan Island and loves bananas more than anything else. He’s often seen dancing, laughing, and enjoying beach life with his friends. His carefree attitude, bright design, and tropical setting make him feel like summer in character form.
Though not one of Sanrio’s headline stars, Chi Chai Monchan has a unique charm. His beach-themed merch appeals to fans of sunshine, humor, and retro-styled Sanrio designs. He’s a frequent face in collectible keychains and nostalgic sticker packs.
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Year debuted: 2004
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Birthday: May 2
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Personality: Playful, energetic, goofy
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Notable traits: Small monkey; loves bananas and tropical fun
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Merch appeal: Summer themes, stickers, vintage keychains
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Popular item: Chi Chai Monchan collectibles – Japan Figure
3. FAQs – People also ask about the male Sanrio characters
As interest in male Sanrio characters continues to rise, fans around the world are asking some common questions. Here's a quick guide to the answers you’ve been searching for.
3.1. Who is the boy character in Sanrio?
Badtz-Maru is one of the most well-known male Sanrio characters. Others include Pochacco, Keroppi, and Tuxedo Sam, each bringing their own charm, quirks, and personalities to the Sanrio world.
3.2. How many Sanrio Boys are there?
There are over 15 officially recognized male Sanrio characters, including both main and supporting ones. The number can vary based on character rankings and Sanrio’s evolving lineup. Plus, do you know how many Sanrio characters are there in total? If not, check out our blog instantly to find out the answer.
3.3. Who are the boy and girl in Sanrio?
The most iconic pair is Hello Kitty and her childhood friend (and sometimes love interest) Dear Daniel. Other pairings, like Cinnamoroll and his friends, also include boy-girl dynamics.
3.4. Is Haruka a boy or a girl?
Haruka is a male character from the Sanrio Danshi (Sanrio Boys) project, an anime and marketing initiative that features teenage boys who love Sanrio characters.
3.5. Is Nadeshiko a boy?
No, Nadeshiko is typically presented as a feminine character name in Japanese culture. There is no male Sanrio character officially named Nadeshiko.
3.6. Is Yukito a boy or a girl?
Yukito is a male character in Sanrio Boys and is known for his cool, elegant personality and love for My Melody.
3.7. Is Natsume a boy or girl?
In the Sanrio Boys franchise, Natsume is a boy. He is calm, mature, and has a deep love for the character Kuromi.
3.8. Is Berry Sanrio a boy?
No, Berry is part of the Berry & Cherry duo, and Berry is typically portrayed as a girl. Cherry is her male counterpart.
3.9. Is Cinnamoroll a boy or girl?
Cinnamoroll is officially a boy! Despite his soft and fluffy appearance, Sanrio has clearly identified him as a male puppy with angel-like wings.
3.10. Is Azuki a boy or a girl?
Azuki is not one of the main Sanrio characters and can be gender-neutral depending on the context. As of now, there's no confirmed Sanrio character named Azuki with an official gender.
From quirky rebels like Badtz-Maru to sweet and shy figures like Masyumaro, male Sanrio characters offer far more than just cuteness, they bring humor, adventure, and personality to any collection. These characters prove that kawaii isn’t just about pastel bows and hearts, it’s also about individuality, expression, and having fun with every figure you own. Ready to build your dream lineup? Browse the full collection of male Sanrio character figures and plush toys now at Japan Figure.
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